By Contributing Blogger Ryan Liss of The SportmeistersSome time ago, I had the chance to meet with Randy Spetman, Florida State Athletic Director, and he told me the way to get into a career in sports, was to be able to sell your product. So, it’s time for me to earn my marketing degree and explain how to get your college football team some better exposure.
Back in 2004, ESPN hyped what was arguably the greatest time for a football fan, and that was 19 straight days of at least one live football telecast (college or NFL). Now, we’re used to Saturday, Sunday, Monday, and the occasional Thursday game, which is now becoming a weekly standard, and even a Friday game is becoming commonplace.
But games being played on Tuesday and Wednesdays? Yes it happened, and with 119 different FBS teams, there are thousands of fans who I’m sure tuned on those days to see their small-market school that don’t quite get the prime-time love on a Saturday night. Which, right there, is the key.
Small market schools from conferences such as the WAC, MAC, Sun Belt, C-USA, MWC, and so forth, aren’t top tier teams. Granted, the MWC is slowly making a name for themselves, but that’s semantic detail. Financially, they don’t pull in the big bucks that the bigger teams do, and in today’s cutthroat environment, especially for coaches, those with smaller budgets have to think outside the box to pull in the top recruits.
What else says free publicity like a weekday game nationally televised by ESPN? For example, both Tuesday and Wednesday games for two weeks during the 19 days of Football Television, were played by C-USA schools. That’s eight teams getting a national audience to show their product. What team wouldn’t take that opportunity?
In the earlier days of football, teams could use the prestige angle and the exposure of being a big-time school to help lure recruits, because it was only those handfuls of schools getting the attention that would turn the head of NFL scouts. Now, those same teams that used that recruiting pitch can’t anymore, because we’re having these smaller schools get attention because they play games on “off-nights.”
Twenty years ago, how many NFL scouts and high school recruits would have been interested by the fact that Kevin Smith from UCF ran for the 2nd most yards in a single season, with 2,567? He ended up being televised twice on national television, with one of those games coming on a Sunday night. A night not designated for football, and on that night, 3rd round draft pick Kevin Smith rushed for 175 yards and two touchdowns. Would anyone have cared otherwise?
I know, I’m focusing heavy on one specific conference, but let’s face it, all the smaller conferences are using the fact that they will be televised to market themselves, and they’re playing harder than ever for the recruit’s attention!
The following mid-major teams have played at least one game on a non-college football day: Ball State, Louisiana Monroe, Tulane, SMU, Florida Atlantic, Middle Tennessee State, and so forth.
Even for the smaller schools in the bigger conferences that don’t get a lot of attention, they take advantage of this opportunity. We hear the ESPN pundits’ discussing the Thursday upsets of Vanderbilt over South Carolina, TCU destroying BYU, Colorado over West Virginia, and, obviously, Oregon State over USC. I find it hard to believe the lights of being the only game in town not weighing a little heavier on the underdogs.
The funniest thing of all, some of the BCS schools are realizing this untapped potential. Let’s look at the Louisville Cardinals. Ever since Petrino left and Brian Brohm fell off the map, we haven’t heard too much of them. So what do they do? They schedule HALF their games on a non-primary college football night. That’s six games of guaranteed television, and an easy way to tell their recruits, you will be shown off in front of the entire world, if you come sign and play football with us.
If I was an Athletic Director, and I needed to market my small-market team, I’d do like Louisville, only take it one step further: Every game is a weekday game. Outside of the one or two non-conference games (to earn the big paycheck for getting whooped, and some of those games get televised), I would just play them all on Tuesday, Wednesday, and Friday, and promote to my recruits that we can get you the national exposure to help get you to the next level, and win you the big awards, and all the while, the school rakes in the dough from it. A complete win-win for all members.
So there you have it, my plan to make even the smallest mid-major conference school just as competitive as the big boys, and I for one, always look forward to sitting down and watching a football game, regardless of the date, time, and who’s playing.
